What AEO & GEO are (in plain English)

  • AEO: Answer Engine Optimization: making your pages the best possible direct answer so AI/answer engines (Google’s AI Overviews, Bing/Copilot, Perplexity, Gemini, ChatGPT browsing) can lift your content and cite you. Think “featured snippet + voice answers + AI cards.” CXL+1
  • GEO: Generative Engine Optimization: tuning content and structure so LLMs can crawl, parse, and trust it, increasing your odds of being cited as a source inside generative results. It leans heavily on clarity, citations, schema, and page experience. Search Engine Land+1

Google’s own guidance: ensure accessible, unique content, strong page experience, and well-implemented structured data to be considered in AI formats (including AI Overviews). Google for Developers+1
 Microsoft/Bing guidance is similar: align titles/H1s and make intent obvious for AI answers. Microsoft Advertising
 For Perplexity and similar engines, being clear, citable, and up-to-date improves inclusion. Rankshift+1

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