What AEO & GEO are (in plain English)

• AEO: Answer Engine Optimization: making your pages the best possible direct answer so AI/answer engines (Google’s AI Overviews, Bing/Copilot, Perplexity, Gemini, ChatGPT browsing) can lift your content and cite you. Think “featured snippet + voice answers + AI cards.
• GEO: Generative Engine Optimization: tuning content and structure so LLMs can crawl, parse, and trust it, increasing your odds of being cited as a source inside generative results. It leans heavily on clarity, citations, schema, and page experience.

Google’s own guidance: ensure accessible, unique content, strong page experience, and well-implemented structured data to be considered in AI formats (including AI Overviews).
Microsoft/Bing guidance is similar: align titles/H1s and make intent obvious for AI answers.
For Perplexity and similar engines, being clear, citable, and up-to-date improves inclusion.