Form, Video Scoping Document

Video Scoping Document

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Name

First

Last

Phone

Company

1. What is the basic story or subject you want to cover in this video?

2. Please list 5 points that you want the audience to know.

3. Who is the intended audience(s) for the video?

4. What are your communication/marketing goals for the video?

5. What is the call to action, what do you want viewers to do after watching the video?

6. Will this video be part of a series? If so, should there be a common/reoccurring template/theme?

7. Where will the video appear (where will it be hosted)? i.e. YouTube Channel, TV Commercial, Website, Trade Shows, Meetings, etc.

8. Do you have any existing branding/design elements that you would like to incorporate into the video?

9. What is the ideal length of the final video?

10. Will you be providing a script, story board or shot list? Or will you need assistance with these documents?

11. What are some certifications, awards associations or sponsorships you have earned/awarded?

12. Please outline any specific shots or areas of your business you want to feature. (include any extra details)

13. Approximately how many total different shots might be needed?

14. How many days shooting do you expect are needed? (if more than one day)

15. How many different location(s) would be needed to shoot at? (If more than one)

16. How many cameras/operators might be needed? (If more than one)

17. Do you want to capture sound/voice and/or have a professional voice-over, or just overlay text?

18. Will your video have a voice-over? If so, will this be someone from your company or would you like us to quote professional voice-over talent?

19. Do you want any on-camera interviews of key personnel or customers?

20. Would you like any aerial drone shots? (i.e. facility, campus, building, indoor shots of facility, etc.)

21. Do you want any other special camera shots? (like GoPro POV shots or Time-lapse shots?)

22. Are there any special effects needed in post production?

23. Will your video have a music bed?

24. Are there any graphics needed for the video? (i.e. charts, tables, info graphics, text overlays, etc.)

25. Would you like any 3D animated graphics to help explain complex ideas/features/processes? If so, please explain.

26. What is the ideal time frame for the video to be completed?

27. Location of video shoot.

28. Please provide examples/links to any videos that you like the style, shots or messaging.

29. Do you have a budget range that you would like to stay within for this project?

Additional comments, not mentioned above...