Form, Marketing Website Creative Brief

Marketing Website Creative Brief

Please fill out the form below, or download this pdf, save it to your computer, fill it out with Acrobat, save it & email it back to us.

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Name

First

Last

Phone

Company

Your website URL

1. What are your general or specific website goals?

2. What do you like/dislike about your current site?

3. What is the core messaging you'd like your website to portray?

4. Please identify your target audience/market(s) and segments.

5. What are some specific market drivers for each of your audience segements? What are they looking for exactly?

6. Is your audience/target market local, regional, national, multi-national or global?

7. What do we want the visitor to learn…and what is the call-to-action?

8. What are the primary reasons your audience is visiting your site?

9. What are the 10 most important or interesting things you feel you customers should know about your company/organization?

10. Is there an existing branding that we will be integrating into the site?

11. Please list some direct and indirect competitors and their web addresses. What designs, features or messaging do you like on these sites?

12. What technical functions does your Web site need to have?

13. If this is a site update/redesign - how would you better organize the pages & sections in the navigation.. or ideas for new pages/sections?

14. If different than your existing site, please provide a complete site map/outline of pages that you will require.

15. Please provide a complete list of keywords and phrases that you have identified as important for driving people to your site. This is helpful for SEO.

16. Will you be providing content (page copy & photos) or would you like us to collect the existing content?

17. Assuming you might want some new photography, what new photos might help to better tell your story that you don't have good shots of now?

27. Are you currently set-up with a hosting company? If so, please provide the host name, login, and password.

28. Please provide links for 3-5 of your competitor's websites.

29. What is your desired time frame for the website to be completed? How soon do you need it to be operational?

30. What is your approximate budget for the website development?

31. Please indicate which Web Marketing Components you would like to be quoted.

Email marketing campaign
Social Media Website Marketing & Management
Enhanced Search Engine Optimization Program
Local Search Listing Optimization
Google Pay-Per-Click Advertising Program
On-going Website Maintenance and Security Program
Corporate Video for Website/YouTube

Additional comments, not mentioned above...