Gen Chong, also know as Brian Chong serves as a valuation analyst in the valuation arm at TAVAS. He has over a decade of cumulative experience valuing private companies across a diverse range of industries and economic life cycles. Mr. Chong has also worked in the Investment Banking Department at Madison Street Capital as a Senior Analyst, facilitating private placement of debt and equity offerings on the capital markets, Mergers and Acquisitions, and Fairness Opinions with intrinsic valuation and forward market multiples analysis. He currently holds the Certified Valuation Analyst designation through the National Association of Certified Valuators and Analysts.