In today’s competitive job market, attracting top talent is more challenging than ever. That’s why we are excited to introduce you to a powerful tool that can transform your recruitment strategy: the “Careers” video. A well-crafted “Careers” video can be the key to drawing in the best and brightest candidates across multiple channels. Here’s why it’s essential:

Showcase Your Company Culture

A “Careers” video lets you paint a vivid picture of your workplace culture, values, and atmosphere. Potential candidates get a glimpse of what it’s like to be part of your team, whether they’re on your website, in an email, or scrolling through social media.

Highlight Diversity and Personality 

Your company’s diversity and unique personality are your strengths. A video allows you to authentically showcase these qualities, appealing to candidates who resonate with your values, no matter where they encounter it.

Influence Top Talent 

Engage top-tier candidates who are not just looking for a job but a meaningful career. A compelling video demonstrates your commitment to employee satisfaction and growth, creating an impact wherever it’s seen.

Don’t miss out on the opportunity to stand out in today’s competitive job market. Let’s tell your company’s story in a way that resonates with potential candidates and drives your success!

For more information, please call us at 847-428-3528 or click here to fill out a contact form.

Looking at the statistics, according to research from the Content Marketing Institute, B2B marketers reported that content marketing played a key role in achieving their goals of creating brand awareness (83%), building brand credibility (77%), and educating their audience (72%). Additionally, two out of three respondents said content marketing was successful in generating leads for their business.

The process of content creation

Now that we’ve covered what content creation is, let’s look at the actual process of creating content for your audience.

Creating content can be done by just about anybody, but creating effective content that brings value to your brand is far more difficult. Making effective content requires a wide variety of skills, including:

Research: Looking up current trends to keep audiences engaged. Also necessary for ensuring the provided information is factual.

Photography/Videography: Taking photos or videos to be used for content. While nearly everybody nowadays has a smartphone that can record photos and videos, few have dedicated recording equipment, and even fewer have the skills to put that equipment to good use.

Graphic Design: Combining words and graphics into visuals that your audience finds appealing, such as infographics or memes.

Writing: Putting together the words that your audience reads in your content. While seemingly simple, writing for content comes in many varieties. For example, you wouldn’t want to read an entire blog post in the middle of a video, would you?

Editing: Putting together everything into a finished product. Whether it’s combining short clips to make a longer video or simply minor edits to a blog’s wording, editing is an essential part of content creation.

Skills like these are necessary for creating effective content that will draw people to your brand. But many businesses tend to specialize in a different field, and thus lack the skills for effective content creation. That’s where Legend comes in!

How Legend can help you with content creation

Legend Creative Group has been providing marketing and content creation services for over 30 years now! We’ve done just about everything, from developing websites, creating email marketing blasts, running a brand’s social media, to filming, editing and producing commercials for TV! Whether you want to spice up your social media with exciting content that drives engagement or produce video content for your brand, Legend has you covered!

Call 847-438-3528 to learn more

In this day and age, maintaining a brand website is critical to running a successful business. It’s the first place many people go when they want to check out a brand, so making a good first impression is key. As a result, nearly every brand has their own website. Keeping your brand’s website up to date and responsive is vital. So that begs the question, how often should your website be updated?

The short answer is, it depends. Digging deeper, there are many factors that determine when a website should be updated. These factors can be segmented into what the end goal of updating your website is, and from there you can determine a timeframe of how often website updates should occur.

Boost search engine optimization (SEO)
One important facet of running a website is making sure to optimize your search engine results, and the best way to do that is to make regular updates to your website. Take Google as an example. When a term is searched for on Google, the search algorithm works in the background to try and find the most relevant results. One of the criteria used in judging if a website is relevant is the recency of updates. If a website has added content or been updated recently, Google will notice that and view the website as more relevant, making it more likely to appear in search results.

As a result of this, the best practice is to keep your website updated frequently, at least once every week or two. These updates would be smaller in size than a full website redesign. An example would be a short blog post. Uploading a blog post each week or two would help Google view your website as “fresh”, making it more likely to show up in the search results.

Keep your website visually appealing and engaging
A total remodel of a website can be a great boost in business, but it also can be a difficult undertaking. That’s why website remodels should only be done about every 2-4 years. Remodeling too soon after a current remodel can be confusing to your customers, and the benefits of a remodel won’t be as apparent if enough time hasn’t passed. Taking too long to remodel can cause your website to become outdated, lacking features newer websites have or simply falling out of style.

Improve website functionality
Another reason to update your website is to ensure the customer only sees correct information. These updates should happen as soon as the current information on the website is no longer correct. If you no longer offer a product or service, be sure to remove it from your website as soon as possible. The same goes for when you offer new products or services, you can’t sell them if the customer doesn’t know they exist.

Take advantage of new technology
Since technology is constantly evolving, a website designed a few years ago may be missing features common on websites today. Additionally, your website may not be compatible with newer devices and web browsers. By updating your website to incorporate new technology and accommodate the latest devices, you improve the user experience, preventing your potential customers from getting frustrated and taking their business elsewhere.

Maintaining a website with regular updates can be difficult. So why not let the experts handle it? Legend Creative Group has over 30 years of marketing experience, we’ve seen every trend in website development over the years and have adapted to survive this constantly changing environment. We’ll keep your website up to date with regular content updates and bug fixes, as well as giving it a facelift every few years to keep it new and exciting. Contact us today to see how we can elevate your brand to the next level.

Call 847-438-3528 and Update your Website Today!

5 Reasons Why You Need to Start Utilizing Paid Social Ads

Organic social is often viewed as the best kind of social advertising. It makes sense, considering organic social is more valued for being “free” compared to paid social. Because of this, many businesses see a choice to only have one of either paid or organic social. However, social campaigns aren’t a matter of choosing one or the other, both forms are integral parts to the campaign’s success. If you aren’t sure about taking the plunge into paid social campaigns, consider these benefits offered by paid social.

Boost search engine optimization (SEO)
One important facet of running a website is making sure to optimize your search engine results, and the best way to do that is to make regular updates to your website. Take Google as an example. When a term is searched for on Google, the search algorithm works in the background to try and find the most relevant results. One of the criteria used in judging if a website is relevant is the recency of updates. If a website has added content or been updated recently, Google will notice that and view the website as more relevant, making it more likely to appear in search results.

As a result of this, the best practice is to keep your website updated frequently, at least once every week or two. These updates would be smaller in size than a full website redesign. An example would be a short blog post. Uploading a blog post each week or two would help Google view your website as “fresh”, making it more likely to show up in the search results.

Keep your website visually appealing and engaging
A total remodel of a website can be a great boost in business, but it also can be a difficult undertaking. That’s why website remodels should only be done about every 2-4 years. Remodeling too soon after a current remodel can be confusing to your customers, and the benefits of a remodel won’t be as apparent if enough time hasn’t passed. Taking too long to remodel can cause your website to become outdated, lacking features newer websites have or simply falling out of style.

Improve website functionality
Another reason to update your website is to ensure the customer only sees correct information. These updates should happen as soon as the current information on the website is no longer correct. If you no longer offer a product or service, be sure to remove it from your website as soon as possible. The same goes for when you offer new products or services, you can’t sell them if the customer doesn’t know they exist.

Take advantage of new technology
Since technology is constantly evolving, a website designed a few years ago may be missing features common on websites today. Additionally, your website may not be compatible with newer devices and web browsers. By updating your website to incorporate new technology and accommodate the latest devices, you improve the user experience, preventing your potential customers from getting frustrated and taking their business elsewhere.

Maintaining a website with regular updates can be difficult. So why not let the experts handle it? Legend Creative Group has over 30 years of marketing experience, we’ve seen every trend in website development over the years and have adapted to survive this constantly changing environment. We’ll keep your website up to date with regular content updates and bug fixes, as well as giving it a facelift every few years to keep it new and exciting. Contact us today to see how we can elevate your brand to the next level.

Call 847-438-3528 and Update your Website Today!

Say “Aloha” to Our Newest Production!

We’ve produced many videos for Aloha Restoration over the course of our partnership, and this newest commercial is our best one yet! At Legend, we understand how impactful video content can be for viewers. Using our tried and true production formula, we created a humorous and lighthearted commercial that showcases how Aloha stands out from the competition and leaves a lasting impression on the viewer.

Call 847-438-3528 to discuss your video needs!

Benefits of a Professional Video Production

There is no debate that video content reigns as the ultimate way to convey messages, tell a story, or promote a business. If you’re a business looking to engage customers or an individual seeking to share your story, the quality of your videos can make or break your success. Over the years, technology has made visual storytelling more accessible with the evolution of the video and digital cameras and camcorders to now being able to push a button on your smartphone. Smartphones certainly offer convenience, but often times fall short when compared to the polished, professional appeal of a video produced by experts in the field.

VIDEO SAMPLES

Say “Aloha” to Our Newest Production!

Some great reasons to team up with Legend:

Call 847-438-3528 If you would like to receive a quote for our Digital Marketing Program!

Exciting News to Share!

Some great reasons to team up with Legend:

Call 847-438-3528 If you would like to receive a quote for our Digital Marketing Program!

Boost your Marketing with Video

Elevate your marketing with VIDEO!

Why are mini-videos great?

These mini-videos are specifically designed to be lower cost and allow for video content as a regular part of your digital marketing making this an affordable option.

Call 847-438-3528 If you would like to receive a quote for a custom video.

Your Local Digital Marketing Experts

Why choose Legend for your digital marketing?

For your custom Digital Marketing Program, Call 847-438-3528