6 Reasons for Updating your Website

For most companies, updating or redesigning the website should ideally happen every 2-3 years, depending on several factors:

1. Technological Advances: Web technology evolves rapidly. Updating your website ensures it remains compatible with the latest browsers, devices, and security standards.
2. Design Trends: Design trends change over time. Redesigning your website periodically helps keep it modern and appealing to visitors.
3. Business Growth and Changes: As your business evolves, your website should reflect these changes. This includes adding new products or services, updating company information, or improving user experience based on customer feedback.
4. SEO and Performance: Regular updates can help improve search engine optimization (SEO) and site performance, enhancing visibility and user engagement.
5. Competitor Analysis: Monitoring competitor websites can provide insights into industry standards and user expectations, prompting updates to stay competitive.
6. User Experience (UX): Improving UX based on analytics and user feedback can significantly enhance conversion rates and customer satisfaction.

Overall, while there’s no fixed rule, aiming for a website update every 2-3 years allows your company to adapt to changes in technology, design, and business needs effectively.

Plus, as an added bonus – Legend offers 15% off your website redesign when you sign up for our monthly Digital Marketing Program.

The Future of Digital Marketing: The Benefits of Mini-Videos

The digital landscape evolves daily, requiring marketing strategies to adapt accordingly to maintain relevance. At Legend Creative Group, we consistently monitor the latest marketing innovations to anticipate these changes and keep your brand top of mind. As we examine current trends in digital marketing, short-form video content clearly dominates major platforms. This blog explores why this content format has become so prevalent and presents an effective solution to enhance your marketing performance.

Short-Form Video Content

Short-form video content encompasses video clips lasting up to one minute. These videos primarily appear on platforms designed for visual engagement such as Instagram, TikTok, Facebook, and similar channels. Featuring catchy music, attention-grabbing hooks, and compelling calls-to-action, these videos offer easily digestible content that users readily share. These concise videos resonate particularly well with demographics exhibiting shorter attention spans who might skip longer videos altogether. In recent years, this content format has dominated social media, with algorithms actively promoting short-form videos over long-form content. Fortunately, Legend Creative offers the perfect program to capitalize on this trend.

Mini-Videos

To expand your reach across social platforms and appeal to a broader audience, Legend offers mini-videos as an addition to your digital marketing program. Based on your chosen monthly topic, our skilled video team creates engaging, high-quality short-form videos designed for sharing across all your social media channels. These videos effectively engage your audience and significantly increase your digital reach without requiring substantial time investments from your team.

Our mini-video service seamlessly integrates with your existing marketing strategy, providing professional content that aligns with your brand voice while leveraging the power of today’s most engaging content format. Contact Legend Creative Group today to learn how our mini-video program can transform your digital marketing results and keep you ahead of the competition in an increasingly video-centric marketplace.

Drive Growth with Our Dynamic Digital Marketing Program

Curious about what sets our Digital Marketing Program apart? Here are three reasons it delivers exceptional results:

1. Monthly Blog Articles: Our expertly crafted blog articles are tailored to your monthly themes, boosting website engagement and enhancing your SEO rankings. Fresh content means higher visibility on Google searches.
2. Monthly Email Campaigns: Target your entire email database—including current customers, past clients, and prospects—with impactful email campaigns. Elevate brand awareness, preference, and stimulate cross-selling and upselling opportunities.
3. Monthly Social Media Campaigns: Leverage LinkedIn and Facebook with our strategic social media campaigns. Stay top-of-mind with your audience, bolster brand loyalty, and engage both prospects and loyal customers.

Whether your sales cycle is swift or longer in duration, our program excels at keeping your key messaging prominent and top of mind. Drive qualified traffic to your website, where conversions flourish!

Join our roster of satisfied clients achieving their client development objectives. Interested in a quote for your organization? Contact us today!

Shape Your Brand’s Future with Legend Creative Group’s Digital Marketing Program

In today’s economy, it’s understandable why some businesses may hesitate to launch a digital marketing program. Concerns about communication with the agency, delays in content publishing, or uncertainty about return on investment can create hesitation. At Legend, we take that trust seriously, and our goal is to address these concerns while demonstrating why our digital marketing program stands out from the competition.

With over 30 years of marketing experience, our digital marketing programs consistently deliver results. Our proven track record has helped countless businesses meet their goals through tailored digital strategies. Whether you’re a startup building momentum or an established brand expanding your reach, our team is here to drive measurable, tangible success.

So, what does our digital marketing program include? It’s everything you need for a strong online presence: personalized monthly email and social media strategies, engaging email blasts, expertly crafted blog content to tell your brand’s story, and detailed monthly analytics to track your progress. Our program is fully customizable to your business needs. We research your audience—who they are, what they value, and what they’re looking for—to shape your digital presence accordingly.

We keep you informed, ensuring we meet your goals, whether it’s boosting sales, increasing brand awareness, or driving engagement. All of our content is created with intention, and we learn from analytics to continuously improve and produce the best results possible. But that’s not all. We understand the hesitation in committing to new services, which is why we’re offering the first month of our Digital Marketing Program completely free. It’s our way of demonstrating the impact we can make on your business without any upfront costs or obligations.

Partnering with Legend Creative Group means more than just accessing top-tier digital marketing services; it’s about gaining a trusted ally dedicated to your success. We work closely with each client to understand their unique needs and craft tailored strategies that deliver meaningful results.

Ready to see what our Digital Marketing Program can do for you? Schedule your consultation. Let’s elevate your brand together.

 Why You Should Choose Legend For Your Digital Marketing?

Over the last couple of decades, marketing has changed significantly. In today’s competitive business world, digital marketing success is crucial for business success. Social media, email, search and content marketing are the main pillars of digital marketing that drive the most engagement.

A successful digital marketing campaign can reach new audiences, build a loyal fan base, and drive more traffic to your other assets. Your business needs someone who understands the social landscape, tracks trends, and brings your business to the top of your audience’s feeds—someone like us.

Legend Creative Group stands by our Digital Marketing Program (DMP) to elevate your social and email marketing strategies. This allows you to focus on what you do best while we showcase your expertise to your audience!

To really show you what Legend is all about, we’ve compiled our top ten reasons for why Legend is the perfect agency to handle your digital marketing.

Reason One: Trust

To us, trust is something we take very seriously with our clients. Our company has been in operation for over 30 years, and we have a combined experience of over 60 years. Our team brings a plethora of knowledge and experience from different areas, industries, and various backgrounds. This allows for better decision-making and understanding of market trends all to get your company the best outcome. You can trust that we’ll get the job done right the first time, stay true to deadlines, and go the extra mile so your social media presence can really stand out! Whatever your vision is, trust that we are dedicated to making it happen!‌

Reason Two: Our Formula

Our Digital Marketing Programs are custom built and proven to generate new leads to your website. We work hard to get to know your audience demographics, what social channels they use the most, who they follow, and other analytics that can help us create the best strategy. From there, we work with you to develop a monthly topic to center your social, email and web content around, whether it’s a new product you are launching or a staff feature, the possibilities are endless! Your content goes through a variety of team members before reaching you, ensuring your work has been proofed and explored to the highest level of completion. This formula is designed for foolproof success!

Reason Three: Elevate Your Brand

Your brand identity is what makes you stand out amidst the competition. Well done branding can have a huge influence on how your audience shops, how they search online, and most importantly, how they remember you. We help you achieve this by revamping your visuals, researching your competitors, and maintaining a consistent online presence for both new and existing customers. As a result, more people will recognize and choose your brand over your competitors. With our expertise, your brand will leave a lasting impression and drive customer loyalty.

Reason Four: Real-World Expertise

Our marketing team brings together professionals with different specialties, including digital marketing, content creation, social media management, analytics, design, and strategy. We have different styles and interpretations of things, which offers options when it comes to content and execution. We’ve been around long enough to know what works, what doesn’t, and where good marketing is heading in the future. When we all put our heads together and bring our unique expertise to the table, you can expect new and exciting results!

Reason Five: Captivating Creativity

Creativity is our middle name—really, it is! At Legend Creative Group, we constantly strive to think outside the box, not just in our content creation but in every aspect of our work. We don’t chase after the flashiest, newest trends; instead, we focus on the big picture. Our goal is to ensure everything we create for your digital marketing is cohesive, strategic, and attention-grabbing. By applying our creativity across all facets of digital marketing, we help you rise to the top without following fleeting trends. We put our creativity to work so that your unique identity shines through!

Reason Six: Targeted

As a small business, you want to make sure your content is seen by the right people. We understand that finding your target audience is crucial to building your customer base, so we utilize paid social campaigns to get your company on the map. Paid social campaigns offer numerous benefits for your social presence, including targeting your posts to specific industries, occupations, and a defined radius within your chosen location. We can set up your digital marketing plan to maximize these advantages, ensuring your message reaches the ideal audience and drives growth for your business.

Reason Seven: Data-driven

Not only are we always thinking outside of the box, but we’re also watching the numbers! Analytics can be extremely helpful when coming up with a social media strategy, and we use metrics to inform our decisions constantly. Legend uses data from our digital marketing campaigns to understand your audiences better, identify the most effective hooks, and create content that truly resonates. Our efforts don’t stop there, we are always trying to improve our strategies and use the results of past campaigns to tell us what we can do better.

Reason Eight: Good fit

At Legend, our small size is our greatest strength! Our dedicated team feels like an extension of your own marketing department, fully committed to your success. With us, you enjoy direct communication and tailored content, avoiding the impersonal touch of large agencies. Our hands-on approach ensures your voice is heard and your ideas come to life quickly and efficiently. With Legend, you’ll experience the benefits of a passionate, personalized marketing team that truly cares about your vision.

Reason Nine: Likable

What’s important to you is important to us. When you work with Legend, you’re working with marketing professionals that want to see your company succeed! That means we take your values to heart and take the time to get to know you on a personal level. Building strong relationships is at the heart of our company, and the more we know about you, the better we can tailor our digital marketing program to your strengths!

Reason Ten: One Stop Shop

Our team wears many hats and looks good doing it: graphic designer, content creator, copywriter, programmer, data analyst, the list goes on! The sky’s the limit when you work with us on your digital marketing. From crafting compelling visuals to analyzing data-driven strategies, we provide a comprehensive suite of services tailored to your unique needs. With our expertise, your brand will soar to new heights.

Hiring Legend Creative Group for your digital marketing needs offers numerous advantages over relying on a singular in-house marketer! Our diversity of skills, collaborative discussions, and greater availability make our team a valuable asset for any business looking to succeed in today’s competitive market.

Don’t wait any longer – contact us for a quote today!

Small Business Digital Marketing (On a Budget!)

 

Owning and running your own business comes with lots of ups and downs. The freedom to have your own operation and make a difference without being under someone else’s management is thrilling. It’s not easy work, however. There are many things that are overwhelming: licenses, salaries, bills, customer satisfaction, inventory, and more. On top of all of these, you have to put yourself out there to gain traction. Do you have the time to do this yourself, or have the money to hire someone else?

 

It’s often a juggling act: the responsibilities of managing social media while also working other essential tasks. It can be overwhelming, and therefore your social media may suffer, becoming inconsistent or ineffectively used. On top of this, algorithms are constantly changing. Trends evolve and change more than the weather flip flops in the Chicagoland area. Keeping up with this is certainly not easy, and requires constant learning and adaptation. You have enough hats to wear. Let Legend take one for you.

 

Legend Creative Group specializes in all things marketing, from the basics of website development and SEO to photography and videography, to digital marketing and email campaigns. Instead of paying the salary of an in-house marketing specialist, trust Legend Creative for your small business campaign! We know how much time and money it takes to run a small business – we’re just like you! Because of this, we’ve created a specific package specially for small business owners.

 

With our programs, you will:

• Generate qualified new leads
• Maximize brand awareness and loyalty
• Grow a community around your brand
• Increase online exposure
• Cross-sell to existing customers
• Target your unique audience
• Receive Monthly Reporting:
  • View how many times potential customers have seen your post
  • See how many Clicks and Click Rate
  • Review the cost of your Boosted posts
  • Evaluate the Conversion Value and Cost per Click
  • View the Cost per Conversion

And more!

 

With over 30+ years of marketing expertise, we ensure that we are delivering engaging, consistent, and powerful messaging across all your digital channels. We will identify your goals and mission and create content surrounding that. No need to worry about scheduling content – we’ll do that for you! Need to see analytics and optimize your campaign throughout the year? We do that too. Have something you need to share, but not sure of how to get people interested? We will come up with a strong call-to-action.

 

Our Standard Package Includes:

• Creative brief survey for messaging
• Collaboration & approvals on cloud dashboard
• Creation of your messaging
• Supporting images and animations
• Posting on your social platforms
• Monthly analytics reporting

*We recommend a $50/week paid/sponsored spend for greater reach and geographic targeting.

 

Hiring a specialized agency like Legend Creative Group can provide you with several advantages. First and foremost, it gives you time to run your business. You receive expert knowledge and advice while we also take all the burdens off your shoulders of content creation. On top of this, we have access to advanced tools and technologies for analytics, tracking, and optimizing campaigns. This ensures that your business stays ahead of the curve and maximizes its ROI in an ever-changing, extremely competitive digital world.

 

Let Legend Creative empower your small business. Together, we can reach and exceed your goals more efficiently and effectively and give you peace of mind.

Our 2024 Social Media Predictions!

 

Looking back on 2023, it’s been an exciting year in the world of social media. Or exhausting, depending on who you ask. There’s been considerable shifts in the social media landscape, like the introduction of new social platforms like Threads to whatever’s going on with X/Twitter. These major changes have considerably altered some of our predictions for 2024, so let’s go over our 2024 predictions!

Brands commit to their best-performing platforms

 

For the last few years, the social media strategy for many brands has included being active on as many platforms as possible. After all, more exposure is always a goal. However, the increasing frequency of major changes on social media platforms combined with the rise of many new platforms this year has shown that this strategy is no longer feasible. Instead of trying to be active on every platform, it’s now better to focus on your best-performing platforms.

 

Focusing on specific platforms allows you to tailor your content to best fit the platform’s unique audiences, trends, hashtags, and more. An example of this is vertical video optimization. Depending on the platform, video content may perform better when presented in different ways. Instagram, for example, is literally made for vertical video content with Instagram Reels. Optimizing your content to best fit each platform may seem tough, but by focusing on your best-performing platforms, you don’t need to put nearly as much time into optimization.

 

If you’re unfamiliar with social media and aren’t sure how to determine which of your platforms perform the best, let Legend assist you. As part of our Digital Marketing Package, we offer monthly analytics reports, tracking the performance of your accounts. Using this information we can calculate which platforms are giving you the best return on investment, and then change your social media strategy from there.

 

Even more integration of User-Generated Content (UGC):

User-generated content continues to be a driving force in digital marketing, and in 2024, we can expect brands to further embrace and integrate UGC into their content strategies. UGC comes in a wide variety of forms. Reviews, photos of the product in use, or just personal opinion of a product from a customer are all UGC.

 

Nowadays, a majority of customers look at reviews before a purchase. So, incorporating these reviews into your social content is a no-brainer. Encouraging customers to share their experiences, reviews, and creative interpretations of products or services not only builds a sense of community but also provides an authentic and diverse perspective that resonates with potential buyers.

 

Video content continues its dominance, with some changes

 

Video content has always been a powerhouse in digital marketing, and we don’t expect that to change anytime soon. Short-form videos, live streaming, and interactive video experiences have become prevalent through platforms like TikTok and YouTube, meaning marketers need to invest in video content creation and optimization to stay competitive.

 

As part of staying competitive, we predict some shifts in the type of video content being produced. While short-form content is expected to stay relevant for a long time, its dominance for the last few years has oversaturated the market. To stand out amongst the crowd, brands are going to need to switch up their video strategy.

 

One big way we expect brands to attempt to stand out is by embracing long-form video content. While short-form content is great for quick bursts of attention, it can be difficult to convey large amounts of information in that time. Long-form content, beyond the typical 15-30 second video length, allows for a more in-depth look and conveys much more information than a short video can.

 

Although we expect long-form content to increase in popularity, we still expect short-form and other video content to remain popular. Heading into 2024, a good balance is needed for video productions to be successful. At Legend, we’re experts in creating informative and engaging video content. From short 15 second videos to large-scale productions, we have the experience and know how to bring your video idea to life.

 

Overall, 2023 has brought massive changes to the world of digital marketing, and we expect 2024 will bring even more changes as well. Going into the new year, it may be time to rethink your marketing strategy. Legend Creative can help with that! With over 30 years of marketing experience, we know the ins and outs of running successful digital marketing campaigns.

 

 

In today’s competitive job market, attracting top talent is more challenging than ever. That’s why we are excited to introduce you to a powerful tool that can transform your recruitment strategy: the “Careers” video. A well-crafted “Careers” video can be the key to drawing in the best and brightest candidates across multiple channels. Here’s why it’s essential:

 

Showcase Your Company Culture

A “Careers” video lets you paint a vivid picture of your workplace culture, values, and atmosphere. Potential candidates get a glimpse of what it’s like to be part of your team, whether they’re on your website, in an email, or scrolling through social media.

 

Highlight Diversity and Personality 

Your company’s diversity and unique personality are your strengths. A video allows you to authentically showcase these qualities, appealing to candidates who resonate with your values, no matter where they encounter it.

 

Influence Top Talent 

Engage top-tier candidates who are not just looking for a job but a meaningful career. A compelling video demonstrates your commitment to employee satisfaction and growth, creating an impact wherever it’s seen.

 

Don’t miss out on the opportunity to stand out in today’s competitive job market. Let’s tell your company’s story in a way that resonates with potential candidates and drives your success!

For more information, please call us at 847-428-3528 or click here to fill out a contact form.

Looking at the statistics, according to research from the Content Marketing Institute, B2B marketers reported that content marketing played a key role in achieving their goals of creating brand awareness (83%), building brand credibility (77%), and educating their audience (72%). Additionally, two out of three respondents said content marketing was successful in generating leads for their business.

The process of content creation

Now that we’ve covered what content creation is, let’s look at the actual process of creating content for your audience.

Creating content can be done by just about anybody, but creating effective content that brings value to your brand is far more difficult. Making effective content requires a wide variety of skills, including:

Research: Looking up current trends to keep audiences engaged. Also necessary for ensuring the provided information is factual.

Photography/Videography: Taking photos or videos to be used for content. While nearly everybody nowadays has a smartphone that can record photos and videos, few have dedicated recording equipment, and even fewer have the skills to put that equipment to good use.

Graphic Design: Combining words and graphics into visuals that your audience finds appealing, such as infographics or memes.

Writing: Putting together the words that your audience reads in your content. While seemingly simple, writing for content comes in many varieties. For example, you wouldn’t want to read an entire blog post in the middle of a video, would you?

Editing: Putting together everything into a finished product. Whether it’s combining short clips to make a longer video or simply minor edits to a blog’s wording, editing is an essential part of content creation.

Skills like these are necessary for creating effective content that will draw people to your brand. But many businesses tend to specialize in a different field, and thus lack the skills for effective content creation. That’s where Legend comes in!

How Legend can help you with content creation

Legend Creative Group has been providing marketing and content creation services for over 30 years now! We’ve done just about everything, from developing websites, creating email marketing blasts, running a brand’s social media, to filming, editing and producing commercials for TV! Whether you want to spice up your social media with exciting content that drives engagement or produce video content for your brand, Legend has you covered!

Call 847-438-3528 to learn more

In this day and age, maintaining a brand website is critical to running a successful business. It’s the first place many people go when they want to check out a brand, so making a good first impression is key. As a result, nearly every brand has their own website. Keeping your brand’s website up to date and responsive is vital. So that begs the question, how often should your website be updated?

The short answer is, it depends. Digging deeper, there are many factors that determine when a website should be updated. These factors can be segmented into what the end goal of updating your website is, and from there you can determine a timeframe of how often website updates should occur.

Boost search engine optimization (SEO)
One important facet of running a website is making sure to optimize your search engine results, and the best way to do that is to make regular updates to your website. Take Google as an example. When a term is searched for on Google, the search algorithm works in the background to try and find the most relevant results. One of the criteria used in judging if a website is relevant is the recency of updates. If a website has added content or been updated recently, Google will notice that and view the website as more relevant, making it more likely to appear in search results.

As a result of this, the best practice is to keep your website updated frequently, at least once every week or two. These updates would be smaller in size than a full website redesign. An example would be a short blog post. Uploading a blog post each week or two would help Google view your website as “fresh”, making it more likely to show up in the search results.

Keep your website visually appealing and engaging
A total remodel of a website can be a great boost in business, but it also can be a difficult undertaking. That’s why website remodels should only be done about every 2-4 years. Remodeling too soon after a current remodel can be confusing to your customers, and the benefits of a remodel won’t be as apparent if enough time hasn’t passed. Taking too long to remodel can cause your website to become outdated, lacking features newer websites have or simply falling out of style.

Improve website functionality
Another reason to update your website is to ensure the customer only sees correct information. These updates should happen as soon as the current information on the website is no longer correct. If you no longer offer a product or service, be sure to remove it from your website as soon as possible. The same goes for when you offer new products or services, you can’t sell them if the customer doesn’t know they exist.

Take advantage of new technology
Since technology is constantly evolving, a website designed a few years ago may be missing features common on websites today. Additionally, your website may not be compatible with newer devices and web browsers. By updating your website to incorporate new technology and accommodate the latest devices, you improve the user experience, preventing your potential customers from getting frustrated and taking their business elsewhere.

Maintaining a website with regular updates can be difficult. So why not let the experts handle it? Legend Creative Group has over 30 years of marketing experience, we’ve seen every trend in website development over the years and have adapted to survive this constantly changing environment. We’ll keep your website up to date with regular content updates and bug fixes, as well as giving it a facelift every few years to keep it new and exciting. Contact us today to see how we can elevate your brand to the next level.

Call 847-438-3528 and Update your Website Today!