6 Reasons for Updating your Website
For most companies, updating or redesigning the website should ideally happen every 2-3 years, depending on several factors:
- Technological Advances: Web technology evolves rapidly. Updating your website ensures it remains compatible with the latest browsers, devices, and security standards.
- Design Trends: Design trends change over time. Redesigning your website periodically helps keep it modern and appealing to visitors.
- Business Growth and Changes: As your business evolves, your website should reflect these changes. This includes adding new products or services, updating company information, or improving user experience based on customer feedback.
- SEO and Performance: Regular updates can help improve search engine optimization (SEO) and site performance, enhancing visibility and user engagement.
- Competitor Analysis: Monitoring competitor websites can provide insights into industry standards and user expectations, prompting updates to stay competitive.
- User Experience (UX): Improving UX based on analytics and user feedback can significantly enhance conversion rates and customer satisfaction.
Overall, while there’s no fixed rule, aiming for a website update every 2-3 years allows your company to adapt to changes in technology, design, and business needs effectively.
Plus, as an added bonus – Legend offers 15% off your website redesign when you sign up for our monthly Digital Marketing Program.